| |
|
|
|
| |
 |
SABLET - organic and fair-trade cosmetics based on argan and prickly pear oils - €310,000 turnover |
|
Context:
Since 2002, Jacqueline Alno successfully developped ARGANDIA by focusing on her oils quality and by setting up fairtrade and organic channels with Morocco. As her products are distributed in more than 600 shops in France, she feels the need for a better communication about her products and her commitments, and for increasing the brand awareness. Since the 1st press advertising in 2009, communication projects have kept flowing and the partnership has even extended to new products development.
Two former executives from leading organic brand FLORAME take over ARGANDIA at the end of 2010, and decide to maintain our collaboration with the extreme re-design of the existing range, followed by the design of a new 50-products range launched at the end of 2011. |
| |
|
| |
|
| |
|
|
|
ARGANDIA
Press advertising
Leaflet
Competitor watch
Packaging redesign
Merchandising
Leaflet