Context:
First brand of Laboratoire 4E, created by Jessica Hamou in 2009, KESARI is an organic cosmetics brand formulated with saffron flower petals. Bursting with energy and passion, its creator attends many professional and end-users fairs, gives interviews for magazines, meets with bloggers and consumers groups… Already distributed in 14 independent points of sale, she would like yo give a national scale to her distribution search, and decides to launch a PR campaign towards potential users.
In-between various PR campaigns, new missions address KESARI strategic development (main range structure, development of a range for Korea, creation of a base line) and product development (products names, packaging re-design).
KESARI
Range structure
Product name
Range creation
Base line
Packaging redesign