Context:
After working for 15 years on the development of cosmetics products for a renown laboratory, Petra Stoltz created BIOTYSENS in 2009. Together with Jean-Charles Sommerard, aromatherapy expert, she developed GLAM HOURS range: 5 organic products dedicated to the skin beauty and pleasure. Although these are distributed in more than 50 outlets in France and abroad, they lack distribution in the main organic retail chains. Facing this new challenge, Petra wants to re-work her sales presentation, starting with the concept of the brand itself.