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BRUSSELS - Swedish group - Design and direct selling of cosmetics in 55 countries - 3 500 employees
€652m turnover |
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Context:
ORIFLAME products are sold by « consultants » worldwide, via a monthly catalogue.
The Group is one of the leaders on this retail segment in Russia, Eastern Europe and emerging countries in Asia and Latin America. The differentiation strategy against major competitor Avon relies mainly on the Skin Care category, as it embodies the natural and ground-breaking positioning of the brand. The intensive launch plan for new products, as well as seasonal limited life lines, are key to maintaining a high level of interest from consumers. |
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ORIFLAME
