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Clients:
>ARGANDIA
>BEAUTANICAE
>BIOTYSENS
>CENTELLA
>CENTIFOLIA
>DOMAINE LA COLOMBARIÉ
>LABORATOIRES X
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Employers:
>GARNIER
>SELECTIVE BEAUTY
>ORIFLAME
>SLEEK
 
 
Selective Beauty
Selective Beauty
PARIS - International development and distribution of fine fragrances and luxury cosmetics - created in 2000
500 employees - €140m turnover
Context:
Amongst SELECTIVE BEAUTY brand licences are Marbert, skin care and make-up brand
(€3.5m turnover - Germany, Italy) and Breeze, deodorants and shower gels brand
(€10m turnover - Italy). The company manages the development, manufacturing
and distribution of these two brands.
 
MARBERT:
The objective is to rationalise the range in order to increase profitability, while still maintaining a seasonal launch activity.
 
Product development   Press release   Range re-launch
   
BREEZE :
The challenge is to modernise the brand image, without loosing its core customers.
 
Product development   Range re-launch   Competitor watch
   
 
bkg
 
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