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VANNES - Organic cosmetics - 10 employees |
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Context:
Since 1983, CENTIFOLIA has been formulating, producing and distributing organic cosmetics via the Internet and organic retailers like Biocoop or Les Nouveaux Robinsons. In 2008, the new owners of the brand undertake deep structural changes and set out to gradually revamp the whole range. They wish to seize the opportunity of the first shower gel re-launch to define a new communication ground. The
objective: to modernise the brand image while strengthening its historical legitimity as a pioneer of organic cosmetics. |
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