Context:
Valérie Blard-Morrissey created BEAUTANICAE in 2010, a delicate range of organic skin and body care products to address beauty needs of pregnant and breastfeeding women. One of 3 main competitors on this niche segment of the French market, she feels the need for fine-tuning her positioning, up-dating her visual identity and re-defining her distribution and marketing strategies.
BEAUTANICAE
Strategic consulting