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Clients:
>ARGANDIA
>BEAUTANICAE
>BIOTYSENS
>CENTELLA
>CENTIFOLIA
>DOMAINE LA COLOMBARIÉ
>LABORATOIRES X
>NATASHA
>NÉOBIE
>QUATRESSENCES
>SALON CHLOË
>SENSEOL
>USURI
Employers:
>GARNIER
>SELECTIVE BEAUTY
>ORIFLAME
>SLEEK
 
 
Garnier
Garnier
PARIS - L’Oréal Group - 1st cosmetics group in the world
67 500 employees - €17,5bn turnover
Context:
Within the Consumer Products division of the L’Oréal Group (50% of the turnover), GARNIER seems to be the best brand to answer the growing need for naturalness amongst consumers. GARNIER wishes to assess the potential of launching an organic brand on the mass market, and to define the ideal mix to reconcile “organic” and “mass consumption”: concept, design, packaging, formulation, fragrance, certification, distribution channel, positioning, price, communication...
 
Consumer research   Competitor watch   Environmental watch
   
Brand strategy   Product development   Merchandising
   
 
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