PARIS - L’Oréal Group - 1st cosmetics group in the world
67 500 employees - €17,5bn turnover
Context:
Within the Consumer Products division of the L’Oréal Group (50% of the turnover), GARNIER seems to be the best brand to answer the growing need for naturalness amongst consumers. GARNIER wishes to assess the potential of launching an organic brand on the mass market, and to define the ideal mix to reconcile “organic” and “mass consumption”: concept, design, packaging, formulation, fragrance, certification, distribution channel, positioning, price, communication...
GARNIER
