Brand strategy
Employer: GARNIER (L’Oréal Group)
Creation of an organic brand concept under a natural umbrella brand in mass market distribution.
Writing of packaging, formulation and fragrance codes of conduct in line with the ethical commitment of the brand and with the industrial and political constraints of the Group.
Definition of the optimal products offer to guarantee both the credibility and the profitability
of the range.
Definition of a communication tone that attracts mass market consumers while still respecting organic values.
Brand strategy