ISERE - Professional organic cosmetics
(beauticians, hairdressers)
Context:
Since 2006, SENSEOL has been selling its organic range to beauty professionals, whose expectations have been setting the highest standards on the products technical and pleasure features, leveling them with conventional non organic products. Since its partnership with GROUPE GOUIRAN in 2008, the brand has widened its distribution to hairdressing salons, and now proposes a comprehensive range of 47 skin care and hair care products. In order to maximise her PR plan fallouts, SENSEOL Director is seeking some support in dealing with magazines editors.