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Strategic marketing
Strategic marketing allows you to identify the assets that will bring success to your project. Objectives set upon this analysis will serve as a guideline for the development and the marketing of the products.

  • market analysis
  • segmentation and targeting
  • range positioning
  • products portfolio optimisation
  • marketing mix definition
  • profitability analysis
  • budgeting
 
  References  
  Strategic consultingBeautanicae Base lineKesari Sales blurbArgandia  
 
  PositioningCentifolia Distribution panels analysisLabo X Development strategyLabo X  
 
  Market analysisNatasha Brand strategyNatasha Brand strategyGarnier  
 
  Range strategyOriflame Brand strategySleek Market analysisConcept  
 
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