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Quatressences
Quatressences [ www.quatressences.com ]

VAUCLUSE - Organic cosmetics (KESARI brand)

Context:
First brand of Laboratoire QUATRESSENCES, created by Jessica Hamou in 2009, KESARI is an organic cosmetics brand formulated with saffron flower petals. Bursting with energy and passion, its creator attends many professional and end-users fairs, gives interviews for magazines, meets with bloggers and consumers groups… Already distributed in 14 independent points of sale, she would like yo give a national scale to her distribution search, and decides to launch a PR campaign towards potential users.

In-between various PR campaigns, new missions address KESARI strategic development (main range structure, development of a range for Korea, creation of a base line) and product development (products names, packaging re-design).
 
Relations presse
Press relations
  Structure de gammeRange structure   Nom de produitProduct name
 
Création de gammeRange creation   Film de marqueBase line   Film de marquePackaging redesign
 
bkg
 
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